Programme & guarantee terms

Before you pay

Your written plan fixes the total fee, tax, three monthly instalments, start date, target, baseline, measurement method and account access. The 90-day clock starts after agreed access and baseline capture. No separate setup fee and no automatic renewal. These terms describe the proposed programme structure; your accepted plan records the actual details.

We agree commercially relevant searches or questions with you. They must reflect the services, location and ideal clients you actually want. The target schedule records the supporting basis: your actual enquiries or sales, relevant search evidence, or documented buyer language. Owner preference alone does not establish demand. No business-name searches, invented customer demand, paid Google placements, prompted endorsements or later target substitutions count.

Google Top 3: the exact target

Three agreed non-branded buying searches. The whole programme uses one agreed Google surface (local pack/Maps or organic Search). The plan fixes three commercially representative local checkpoints, their coordinates, language, device and checking method. The same three searches are checked at each point. We agree the points from your actual service market; a convenient tiny radius is not a substitute for the area you want to serve. The qualifying searches start outside the Top 3 at baseline.

At each of the three checkpoints, at least two of the three searches must place your business in positions 1–3 on every day from day 76 through day 90. All nine checks per day are retained, including misses. The three checkpoints define this guarantee; they do not establish Top 3 coverage at every address in your service area. Paid ads, branded searches and a rank on a different surface or location do not count. This is Top 3, not a promise of the number-one position everywhere.

AI source and recommendation: the exact target

Three agreed neutral, non-branded buyer questions in ChatGPT with web search enabled. Each asks about a real service and area without naming or instructing a recommendation of your business. The plan fixes the wording, language, location context, platform/mode, account conditions and a daily checking window. Fresh chats use no previous conversation or personal memory.

We run and retain all three checks daily throughout the programme. On every day from day 76 through day 90, at least one answer must both link to a relevant page on your business website as a source and explicitly recommend your business as a suitable provider. A bare directory listing, an unlinked name or a citation without a recommendation is not enough. No repeated attempts until a favourable answer appears.

These checks measure the answers recorded under those conditions. They do not reveal every private customer conversation, establish daily recommendations to real buyers, or guarantee leads or revenue. The programme works toward making your business a useful source and provider choice; the refund is backed by Imperial Ink, not by OpenAI.

When the result is missed

If the target is missed, or the complete agreed evidence cannot verify it, we automatically refund all Imperial Ink fees actually paid for that 90-day programme within 14 calendar days of the final assessment and cancel any unpaid programme instalments or balance. You keep the completed work. There is no compulsory extension, replacement credit or extra purchase to obtain the refund.

Programme fees are the covered amount. Your own time, missed opportunities and separately approved third-party costs are not refunded. No paid third-party cost is added without your separate agreement. A refund guarantee does not give us control of Google or an AI system.

Account access or factual approvals can affect delivery. A pause requires a dated written agreement from both sides; there is no silent clock reset, blanket platform-change exclusion or after-the-fact switch of target. If a platform change or outage prevents the agreed result from being verified and no fallback was fixed beforehand, the target remains unproven.

Ending early and choosing what comes next

You may end the programme in writing. The agreed total fee is allocated evenly across the 90 calendar days: unused paid days are refunded and future instalments for unused days are cancelled. The outcome guarantee applies when the full measurement period is completed; an early end is not automatically a successful result or a full-fee refund. If Imperial Ink ends the programme before that assessment, all programme fees paid are refunded and every unpaid programme instalment or balance is cancelled.

After day 90, you choose whether to continue with a separately priced monthly scope. No renewal is automatic and no initial result promises that rankings or recommendations will remain unchanged.